I was at a conference recently and a product entrepreneur named Clint told me about an interesting technique that he used to get free media exposure for his product. This simple technique got his product written up in TIMES magazine?! At first I wasn’t sure if he was telling the truth, so I asked him [...]
There are certain product types that deal with a tremendous amount of competition in the retail marketplace. It’s a fact that is commonly not addressed in our industry for some reason. Products such as Toys, Consumer Electronics, Jewelry, Cosmetics, etc. seem to have an overwhelming supply that makes it tough for product entrepreneurs to differentiate [...]
Developing quality design for packaging can be frustrating for some product entrepreneurs. Especially since packaging is so essential to your success when selling to retailers. That is why we have decided to outline the top 10 blogs that packaging designers use to look for their own inspiration: 1. The Dieline: A quality blog that helps [...]
Karen Waksman is a Manufacturer's Rep turned Author, Speaker and Consultant. She has sold millions of units to the World’s Largest Retailers and now dedicates her time to teaching Entrepreneurs how to market and sell their products to Major Retailers, Online Retailers, Catalogs and Small Retailers, too!
