I was at a conference recently and a product entrepreneur named Clint told me about an interesting technique that he used to get free media exposure for his product. This simple technique got his product written up in TIMES magazine?! At first I wasn’t sure if he was telling the truth, so I asked him to send me a picture :-). And he actually did! So now, I am writing this article because I hope that this simple yet brilliant strategy can help you in your quest to sell more products.

Here’s the simple technique: He convinced the owner of the little convenience store within the Times Magazine office building to purchase his product. A writer at Times Magazine tried his product and then ended up writing a small story about it! How cool is that?! In other words, Clint strategically placed his product at that store with the hopes of getting media exposure. And it worked! Brilliant!

Here’s why I love this story:

1) As a product entrepreneur, you should always try to be selling your product. So in the case of Clint, he was actually receiving an order from the store regardless of the media exposure. Why not try and get media exposure and make some money at the same time?

2) When you work at an office building, you tend to buy stuff at the store. Especially if you work long hours. So it actually makes sense that the writer was able to try out his product quickly and easily.

3) This idea was unique and clever. As a product entrepreneur, you should always be thinking creatively about how to get the word out about your product. Out-of-the-box thinking when it comes to business is ALWAYS a great way to go!

Now…I have no idea if this technique will work for you or if Clint actually tortured the writer into writing an article about his product :-). Either way, it doesn’t matter. What matters is that you start thinking differently! Start brainstorming and coming up with new and interesting ways to get the word out about your product…get creative! This is your time to shine. Who knows…you could be the next million dollar product success story!

To Your Success,

Karen Waksman

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