Do you have a product that is perfect for Hallmark Stores?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Hallmark Stores!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Hallmark Stores. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Hallmark Stores, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!


Podcast: Download (Duration:02:38)

Transcript of This Training…


How to Sell a Product to Hallmark and Become a Hallmark Stores Suppliers

Today I want to talk about a question that comes up all of the time in my workshops and classes.

People always ask me, “Karen, how do I get my product to the Hallmark Cards? I have this great product and just think I’d love to just get into that retailer. Do you have any quick tips or strategies and things to consider about Hallmark?”

Most people think that Hallmark can only just display cards or even holiday greeting cards. But the truth is, Hallmark can be amazing for people who have gift items. The fact that they have so many different types of products in their stores, they don’t just have cards.

I try and teach people how to go after as many retailers as possible and making serious money from them. Sometimes, retailers like Hallmark are great because all of your competitors haven’t thought about selling their product to them. So if you have a great gift item, explore Hallmark because a lot of competitors don’t even consider it.

Now, the other thing about Hallmark is that they have corporately owned stores. They have stores they own and so forth. They also actually have individual on-store, which basically means that the store owner can buy for that individual store because they have corporate buyers and then there are some Hallmark stores that you can go to and seriously just get in your car, go to those stores, talk to the person who owns that store or the store manager and see if you can potentially get your product into that individual store. That’s a little bit different than some other corporately owned retail stores.

With Hallmark, there are people who own individual stores, and so for those, you can actually just go there, and see if the individual store owner would be willing to put your product into their store and ultimately still get brand recognition of selling your product to Hallmark. However, it is for an individual store and not for all of their stores. That’s something to consider as well.

Anyways, I hope that provided value for you. Again, this Karen with Retail MBA. Please be on the lookout for the additional retail videos that I create, and if you’d love to learn exactly how to approach, pitch, and sell to chain store retailers such as Hallmark, please take a look at the link below, I have a Retail MBA Training Program. That’s powerful and will walk you exactly how to do that and how to get started today. Thanks so much.