Do you have a product that is perfect for Toys R Us?

Have you ever wondered what it would take to get a product into their stores? If so, you will love this short training segment on how to sell your product to Toys R Us!

(For those of you who prefer to read this content, transcripts are included below!)

In this training, I will discuss some of the things to think about when approaching a retailer such as Toys R Us. Hope it helps! 🙂

To Your Success,

Karen Waksman
Retail MBA

P.S. If you’d like to learn the exact steps on how to sell a product to retailers such as Toys R Us, then you will love my Retail MBA Program! This is the most comprehensive course available today on the subject of selling to stores.

P.S. I would love your feedback and/or comments, so please share below!


Podcast: Download (Duration: 3:04)

Transcript of This Training…


How to Sell a Product to Toys R Us and Become a Toys R Us Vendor

People always ask me “Karen, how do I get my products into Toys R Us? I have this great toy product and I really want to get it in Toys R Us. Do you have any tips or quick suggestions that can support me in getting my product into Toys R Us?” .

First thing generally, toy industries in the retail space are pretty competitive. There are these major brands that take over the store shelves. The problem with that is when it’s a very competitive market, you have to either come up with something new, innovative or you have to prove a lot of sales because that’s usually what happens with these types of retailers, since they are already packed in with products that are already selling.

It’s very competitive. They’re going to look for interesting and innovative products or products that are already doing really well and have some reason why the buyers are going to believe that your products are going to sell in their stores. The reason for that is because if you want to sell in Toys R Us. Our recommendation is if that is your dream, always go after Toys R Us first. But also know that all of your competitors who have toy products are reaching out to Toys R Us too.

However, the problem is that when it gets to that type of thing, the buyers tend to say “no more”, but that doesn’t mean you don’t have a great product and it doesn’t mean that you should go after retailers, and it doesn’t mean you should ultimately end up selling to Toys R Us.

Go after Toys R Us, start and see if they will be interested in your product. There are ways to cultivate a magical message to get the products into that retail store. If they say no to you, another recommendation is to go to other retailers who sell toy products. All the major retailers sell toy products, a lot of them – Walgreens, Walmart, Target, all sorts of department stores. They sell different toys. Go after all those different retailers, start building out your business because some of your competitors aren’t even thinking about going after different types of retailers beyond just the toy industry. That’s a thing to consider, that’s how you grow and build your brand. You start getting your products to all the different retailers, then you go after that really super competitive retailer. You should still always try, but if they say no to you, you should always go back with some proven sales and then try to get your products to that retail store.

I hope that provided value for you. If you want to know exactly how to approach, pitch, and sell the retailers such as Toys R Us, please take a look at the link below Retail MBA Training Program. It teaches you exactly how to do that, how to get started today with selling the chain stores. Thanks so much.